Product Placement

Product Placement

Product Placement is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearance in film, television or other media. Product Placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used displayed, or significantly featured in a movie or show.
Music magazines are often advertised on billboards and so they can reach a range of audiences who may not usually pick them up. TV advertisements are also very effective, especially when they are on music channels and are therefore being shown to their target audience, encouraging the audience to buy these magazines.
Music magazines are sold in a variety of places such as supermarkets, news agents, the internet, specialist shops and small magazines in modern day society can be sent via e-mail. This could be due to the fact that they can reach a range of audiences if they are sold in multiple places full of different types of people. Music magazines of specific genres targeted at specific audiences, such as Kerrang targeted at rock fans, are more likely to be sold in specialist music stores such as HMV as this is where the target audience would most likely go looking for a magazine. You can also subscribe to music magazines which means that they will be posted to your address. This could appeal to 'hardcore' music fans who will always want to receive every issue of their favourite magazine. Due to this, music fans do not have to leave their house or go to a store to find out about the latest music but it also means that magazines have to be largely advertised in order to get the message out about them.
The Product Placement of magazines in TV programmes is very limited, especially music magazines. Popular magazines in America are often used in American TV shows such as 'Time' magazine in one episode of 'How I Met Your Mother', but as music magazines are not very popular, they are not often used.